Simply Research provides marketing research services and temporary staff support for all phases of research and analytics projects. Our goal is to help businesses strengthen their competitive edge. To do this, we use qualitative and quantitative methods to develop customer insights that inform decisions on business strategy. We answer questions like: How can my customers be described? What does this suggest about the breadth of appeal of my products and services? What do my customers think of our products and services? What influence does this have on my ability to increase their lifetime value to my company and expand my customer base? SRS' principal, Reba Chaisson, is a PhD sociologist and published researcher with certifications in market research. Our offerings reflect her 20 years of experience in the retail, education and insurance sectors, and also include studies in film.