Secure Private Sale Launches to Reinvent How Consumers Buy, Sell, and Care for Their Vehicles

New company sets out to build smarter, safer, and more transparent experiences across the vehicle ownership journey.

SAN FRANCISCO, Aug. 20, 2025 /PRNewswire/ -- Buying, selling, and maintaining a vehicle is one of life's biggest financial decisions, yet the process is often stressful, inconvenient, and risky. Private-party transactions can involve unsafe meetups with strangers and no protections for buyers or sellers. Routine maintenance is time-consuming, and protection plans are often overpriced or confusing.

Secure Private Sale (SPS), a new consumer-first automotive startup, has officially launched to solve these challenges by bringing modern, people-focused solutions to the entire vehicle ownership journey.

"At SPS, we believe that consumers deserve better whether they're selling their car privately, purchasing one directly from another individual, or simply trying to take care of it," said Kent Carl, Founder and CEO of Secure Private Sale. "We're building solutions that put people first. That means transparency, safety, and tools that are as easy to use as they are trustworthy."

The SPS Vision
Rather than focusing on a single problem, SPS is developing a connected ecosystem of services that meet consumers where they are—online, on their schedule, and on their terms.

While the company isn't revealing full details yet, SPS confirmed it will be rolling out several offerings over the coming months, including:

Smart vehicle maintenance solutions that bring certified service directly to the customer.
Trusted protection plans backed by top-rated providers.
And later this year, a flagship solution aimed at reimagining how private-party vehicle sales are handled designed to make transactions safer, simpler, and more transparent.

Each service is built to give consumers the confidence, convenience, and control that's been missing from traditional dealership-driven models.

Leadership with Proven Expertise

Kent Carl, an automotive industry veteran with over 30 years of experience leading high-performing dealership teams and representing major brands including Chevrolet, Kia, Buick, GMC, Infiniti, Acura, and numerous RV manufacturers.
Rami Wazni, who has worked in high-tech since 1999 and is founder and president of Silicon Valley–based Inikosoft, bringing over two decades of expertise in powering SPS's technology and user experience capabilities.
Olivia Alvarado, joining SPS with over 20 years in automotive dealership finance at Penske Automotive, Group 1 Automotive, and Del Grande Dealer Group, along with banking leadership at Chase.

What Makes SPS Different

A safer, streamlined alternative to risky cash exchanges and unverified buyers or sellers
Clear, upfront pricing and easy-to-use digital tools free from hidden fees or last-minute surprises
Real-world protections that give consumers peace of mind before, during, and after the transaction

With its debut, SPS is signaling more than just another automotive service. It's a shift toward people-powered transactions that feel modern, secure, and empowering.

"This launch is just the beginning," Carl added. "In the coming weeks, we'll be announcing new partnerships, rolling out nationwide services, and helping consumers take the wheel, literally and figuratively, when it comes to managing their vehicle."

To stay up to date or learn more, visit:
www.secureprivatesale.com

About Secure Private Sale
Secure Private Sale (SPS) is on a mission to empower and protect consumers in every high-trust vehicle transaction. From mobile maintenance to secure buying and selling, SPS creates smart, transparent solutions that deliver confidence at every step of the ownership journey.

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