Business Website Analytics Can Determine If Your Marketing Dollars Are Working


Do you have any idea what your website analytics are? Website analytics is a report of collected data which includes the number of website visits, popular pages, peak visitor times, and reference links. Below is an explanation of each data set.

Why is this information important? Money!!!

As a business owner you have to maximize every dollar. If you don't how your website is performing you could be wasting money as well as missing opportunities. If you pay for a marketing plan, how will you determine if it is helping you or not? You can't just rely on the word of the marketing company. You need to have a way to validate or to disprove the productivity claims of their campaign. With website analytics, you can decide if the marketer 's is reaching the desired customer. Here are a few things to consider:

Analytics can also help you price the advertising space accordingly. Advertisers pay for exposure. The more visits you have the greater potential for profits.

How to view your website analytics? First you need to have analytics code added to your website. Don't worry, almost all analytic software has a simple copy and paste installation method for all different forms of websites which business owners use today. Google Analytics and Statcounter are two of the more popular and reliable software.. They both can be set up with free accounts. Once you create an account and paste the code to your website, you will  be able to login and access all the information you need to evaluate your website's performance.

What if my website comes with it's own analytics? Don't trust it. Usually if you use the analytics software that come with a site such as wordpress, your numbers will be grossly overstated. They measure all the traffic on a hosting site as opposed to just the visitors to your website. That's why it is best to go with an independent third party software such as the two I mentioned above.

It is very important to understand your website analytics. That understanding will help you make better decisions which could result in larger profits.


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