The UNgentrified Brand

The UNgentrified Brand was founded in 2020 with a purpose to put culture back into the community through apparel and novelty items. We are a lifestyle brand that exemplifies a culture of empowerment, inspiration, and community. We represent the original swag and authenticity of urban neighborhoods. While there is a perception that gentrification has improved neighborhoods, natives of impacted communities know this to be a falsehood. Our brand represents the authentic souls of urban cities that have been affected by big developers, and longtime residents displaces from the very communities they've built.