Baby Phat is one of the most recognizable Black-owned fashion labels ever built. Founded in 1999 and relaunched by Kimora Lee Simmons in 2019 with her daughters Ming and Aoki Lee Simmons, the New York brand helped define the look of early-2000s hip-hop style and has come back with the same confidence.
The collection runs to tracksuits and velour sets, puffers, denim, tees, crop tops, skirts, corsets and the accessories that go with them, all carrying the cat logo that a generation grew up wearing.
Baby Phat sells direct to customers online and ships across the country, with frequent site-wide sales that make the designer pieces reachable. For shoppers who want to support a Black woman-owned brand with real history behind it — one built, lost and bought back by its founder — Baby Phat is a piece of fashion history still making new clothes.
Baby Phat