Design centered companies informed by a design thinking mindset
When you think about design, what words or pictures come to mind?
- Things that are designed are also pretty.
- Cool looking stuff!
- Things that pop!
- Beautiful and functional.
- Mashup between art and science…
At the end of the day, the majority of people have a difficult time looking past the elegant, beautiful, prettiness of design. Some companies understand (regardless of not condoning this) that people really do judge books by their covers. Honestly, it’s hard not to.