Black Girl Sunscreen was founded in 2016 by Shontay Lundy to solve a problem the sunscreen aisle had ignored for decades: sun protection for melanin-rich skin that does not leave a white cast. The flagship is an SPF 30 lotion that dries completely clear, and the line has since grown to include kids' SPF along with body and face formats. The brand is sold nationally at Target, Ulta Beauty and Walgreens, ships direct to customers and distributes in Canada as well.
Lundy raised more than $1 million in outside capital, something very few Black-woman-founded beauty brands had managed at the time. The business is Los Angeles-based and runs online rather than from a storefront; the only published mailing address is a P.O. box in Van Nuys, California.
Customer service is reachable on a toll-free line from 10am to 5pm Pacific, Monday through Friday, and there is a separate wholesale portal at wholesalebgs.com for retailers. If you have been skipping sunscreen because nothing ever worked with your skin tone, this is the brand built for exactly that. Shop the range online or call with a question.
Black Girl Sunscreen