Cécred is a hair care brand founded by Beyoncé Knowles-Carter. Its routine-based line is built on the idea that a healthy scalp is the foundation for strong hair, and it includes shampoos, conditioners, treatments, stylers, tools, kits and a hair fragrance, made for all hair textures.
Beyoncé launched Cécred in February 2024 after about six years of development, drawing on her upbringing around her mother Tina Knowles's hair salon in Houston. Tina Knowles serves as vice chair, and the brand works with stylist Neal Farinah and hair educator Dr. Kari Williams.
Popular products include the Restoring Hair & Edge Drops and the Protection Collection, made to ease the take-down of protective styles and extensions. The brand also offers a hair quiz to help customers build a routine, plus travel sizes, kits and a program for professional stylists.
Cécred is sold online at cecred.com, where customers can subscribe to regular deliveries, and at Ulta Beauty stores nationwide.
Beyoncé launched Cécred in February 2024 after about six years of development, drawing on her upbringing around her mother Tina Knowles's hair salon in Houston. Tina Knowles serves as vice chair, and the brand works with stylist Neal Farinah and hair educator Dr. Kari Williams.
Popular products include the Restoring Hair & Edge Drops and the Protection Collection, made to ease the take-down of protective styles and extensions. The brand also offers a hair quiz to help customers build a routine, plus travel sizes, kits and a program for professional stylists.
Cécred is sold online at cecred.com, where customers can subscribe to regular deliveries, and at Ulta Beauty stores nationwide.
Cécred