DAMIHOW is a Black-owned activewear brand launched in London in 2018 by fitness expert and content creator Dami Howells. She started the brand after rarely seeing Black women as fitness models, with a mission to represent Black fitness and encourage everyone to feel great through exercise without compromising on style.
DAMIHOW is dedicated to perfecting the fit and fabrics of activewear so you look good and feel comfortable. The collection includes sports bras, leggings, flared leggings, crop tops, zip-up jackets, t-shirts, joggers and half-zip pullovers in bright, bold hues as well as everyday essentials, with pieces for both women and men at affordable prices.
The brand's styles cross easily from the gym into everyday life. Shop online at damihow.com, which ships internationally, and follow @damihow on Instagram. Train with confidence and shop Black today.
DAMIHOW