Farai London is a womenswear label founded in July 2020 by Mary-Ann Msengi and based in East London, United Kingdom. The clothes are known for bold prints, sculptural cut-outs and body-con silhouettes, with inclusive sizing across the range. The brand found an audience quickly: Kylie Jenner wore the signature Gaia dress within the label's first month, which sent it viral, and Kendall Jenner and Megan Thee Stallion have worn the label since.
The current best-seller is the Hera dress. Selfridges reached out directly through social media, and Farai London is now stocked there and at Revolve, alongside its own online store. Msengi was named to Drapers' 30 Under 30 list in 2025.
The business operates online rather than from a shop, shipping worldwide with orders processed within 48 hours and free delivery on orders over 200 pounds. For anyone looking for occasion dressing with a distinct silhouette, rather than another version of what everyone else is making, the collection is worth browsing. Have a look at the current pieces online.
Farai London