Hopps Skateboards is a Black-owned skateboard company founded by pro skater Jahmal Williams, who still appears in the brand's team content. It describes itself as a skateboarder created and owned company, and the tagline is simply "Enjoy the Ride." The shop sells skateboard decks, wheels and skate apparel, including shirts, pants, jackets and hats, so a rider can put together a setup and a wardrobe from the same place.
In 2024 the brand released its full-length team video, AUTO, which is the sort of project that tells you where a skate company's priorities sit. Hopps runs as an online brand rather than a storefront: the webshop is live, and no mailing address, city or phone number is published, with contact handled through a web form.
For anyone in New York, Hopps decks and apparel are currently stocked by Theories of Atlantis, the New York City skateboard distributor, which is a good way to get hold of the boards locally. If you would rather your next deck came from a company run by skaters, take a look at the current lineup and order today.
Hopps Skateboards