Jolie Noire is a Black-owned apparel brand founded in 2018 by sisters Keyondra and Kimberly Lockett. Originally from Shreveport, Louisiana and now based in Atlanta, Georgia, the sisters named the brand after the French phrase for Pretty Black, a celebration of Black women and culture.
The brand offers athleisure sets, joggers, hoodies, tees and graphic apparel with uplifting messages, in sizes XS through 6XL. Jolie Noire has been featured in Target's Black Beyond Measure campaign.
Shop the collection at joliexnoire.com and follow @joliexnoireapparel on Instagram. Wear it proudly and shop Black today.
Jolie Noire