Melanin Haircare is a natural hair care line founded in October 2018 by YouTuber Whitney White, known to over a million subscribers as Naptural85, with her sister Taffeta White. The Signature Line includes the African Black Soap Reviving Shampoo, the Multi-Use Softening Leave In Conditioner, the Multi-Use Pure Oil Blend, the Plumping Deep Conditioner and the Twist-Elongating Style Cream.
Products are formulated against Environmental Working Group criteria and the brand is Leaping Bunny certified. The launch sold out at Ulta Beauty, and the line is also carried by Sephora and Space NK, with coverage in Vogue, Forbes and Cosmopolitan and regular appearances on best-of natural hair lists. The brand is Black-owned, sister-founded and based in Boston, Massachusetts, with no storefront; its site now sits at melaninhaircareevents.com.
The Signature Line is currently showing as sold out there, and the company states plainly that it has not discontinued any Signature Line product, that stock will be replenished, and that buyers can find the line at Sephora.com and SpaceNK.com in the meantime, with a January 2027 Collection Reserve pre-order running. Reserve yours or shop a stockist today.
Melanin Haircare