Nappy Head Club is an apparel and lifestyle brand founded around 2017 by sisters Rachel Topping and Rikki-Richelle. It began as an Instagram account and, in Rachel's words, a 'hobby project to help me heal' before it became a full brand. The tagline is 'ALWAYS BLACK, NEVER SORRY,' and the brand describes itself as a lifestyle and fashion brand celebrating unapologetic Blackness in style.
The line covers tees, tops, hoodies, scarves and bucket hats carrying slogans that reclaim the word 'nappy' and celebrate 4c natural hair. Rachel came to the business from graphic design, having worked with Roc Nation and Tamara Mellon, and that background shows in the graphics. The site is more than a shop: it runs 4c hair resources, an 'In Conversation' editorial section and a How We Give Back program. The brand grew through small-batch drops that consistently sold out, then scaled after taking financing from CDFI lender BOC Capital, with sales reported at five times the prior year.
Pieces are also stocked by the Studio Museum in Harlem's store. The business is based in Los Angeles and sells online. Shop the current drop.
Nappy Head Club