Naturalicious

Naturalicious is a natural hair care brand founded in 2013 by Gwen Jimmere, believed to be the first Black woman to hold a patent for a natural hair care product. The line is built around multi-tasking systems that cut a wash day down to a few steps rather than a long afternoon, and the flagship is the 5-step Hydration Kit.

That focus on saving time has carried the business a long way: it grew into a multi-million-dollar haircare company, Jimmere has been named to Crain's 40 Under 40, and the brand is backed by seed funding from Backstage Capital. Naturalicious is Black-owned and woman-owned, based in metro Detroit, and ships from a mailing address on Belden Court in Livonia, Michigan. It operates online with no storefront, and instead of a call center it runs a customer concierge inbox at This email address is being protected from spambots. You need JavaScript enabled to view it., along with a rewards program for repeat customers.

If wash day has become something you put off, the kits are designed for exactly that problem. Have a look at the range online and pick the system that fits your hair.